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Longbranch, the award-winning bourbon co-created by the Oscar winner from the makers of Wild Turkey, has teamed up with the newly expanded glamping property Walden Retreats to offer customers an immersive bourbon-infused experience in Texas Hill Country on the outskirts of Austin, Texas. Feeling deeply connected to the roots and story of the Russell family, Matthew wanted to be more than just the face of a campaign. ", "I remember when I moved to Longview, I built a really great tree house," he continues. 22 years after the $63 billion Enron collapse, a key audit review board finds the industry in a completely CA Notice at Collection and Privacy Notice, Do Not Sell/Share My Personal Information. McConaughey collaborated on this project with master distiller Eddie Russell, and this marked the first time that someones signature other than that of Eddie or his father, renowned master distiller Jimmy Russell, appeared on a bottle of Wild Turkey. Actor Matthew McConaughey strides confidently out of a music hall, with fireworks exploding behind him and a bottle of Wild Turkey Bourbon clenched in his hand. Hes a bit of a hypocrite, but only because hes managed to master more things than it feels like we can keep track of here at Outsider. Since the launch of Longbranch, McConaughey has appeared in various ads for the brand, hosted charitable events and generally been a big proponent of the whiskey. Arthur Shapiro, former chief marketing officer of Seagrams whiskey, says whiskey is a product that has story, romance and, probably of most importance, Americana. Now a consultant, he adds that bourbon in particular has a mystique; its got history., Its gone from passive marketing to active marketing, Shapiro says. Now, the Oscar-wining actor has teamed up with Longbranch Bourbon and Walden Retreats to offer guests an immersive Bourbon-infused . But thats not how youre supposed to drink it! That was mine as well. (Its worth pointing out that the bourbon in Long Branch was aged for eight years and therefore was in the works long before the actor began offering his Socratic sips in 2016.) 7. Whats the story behind it? It has a lot of overall richness, but is still full-bodied, balanced, sweet and smoky, with a rounded feel on the mouth. Its a luxurious comfortable drink, its a luxurious comfortable place. Where its from: Wild Turkey, the iconic Lawrenceburg, Kentucky-based distillery thats pretty much kept everything in the family until this release, which actually came out in 2018 but seems to be really getting its own push just now, starting with an Instagram account that moves the product a bit outside the, uh, nest. Wild Turkey introduces Longbranch, a small-batch bourbon refined with Texas Mesquite and American Oak charcoals, and the first co-creation from Master Distiller Eddie Russell and Creative Director Matthew McConaughey. And just the adventure of it helped me get my own internal clock more on time. Launching this month, the campaign will run on digital and social media channels in the U.S. and in select global markets. A Potential Solution to Whiskeys Diversity Problem, Watching America Roll by on the California Zephyr. It was only natural that, together, theyd tell the story of making bourbon their own way. Over the years, Matthew has stood in front of, and behind, the camera to reintroduce the world to the Wild Turkey brand. Schultz McConaughey joined Wild Turkey in 2016 , serving as a creative director and chief storyteller for the bourbon brand. Earlier this year, Drew Barrymore become creative officer at Garnier, followed by Kendall Jenner at FWRD, and a decade ago, Lady Gaga helped design sunglasses with LCD displays as creative director of Polaroid. Actor Matthew McConaughey has been creative director for Wild Turkey bourbon since 2016. f you want to get Matthew McConaughey talking, ask him about whiskey. I cover great cocktails, beer and wineand where to drink them. News, advice and insights for the most interesting man in the room. It was 13 degrees and my waders got a hole in the waist and filled up, and my legs were literally freezing, McConaughey said in a Zoom interview. Adweek Podcast: Drinking Bourbon With Matthew McConaughey - Campari Group. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. This is the first time that a Wild Turkey-brand product had a signature on it that wasnt from Master Distillers Jimmy and Eddie Russell. Despite thisand the ever-growing list of celebrities, including Peyton Manning, Andy Roddick, Vera Wang, Kate Hudson, Bill Murray, George Clooney, Michael Jordan and Snoop Dogg, who put their names on alcohol brandsmany have a hard time articulating why they like the brands they represent. Hes also appeared in plenty of other marketing efforts including virtual bourbon tastings, a Thanksgiving dinner for bartenders in London and, just last month, a partnership with Australian camping company Homecamp to raise money for brushfire recovery. Longbranch, in its simplest form, is an extended hand, inviting a friend into your family, he said in a statement. Although he stars in ads, commercials, and other sponsored events, you can tell by the way he talks that this is a passion project. And being a bourbon enthusiast himself, he knew there was more work to be done. It was a collaboration between McConaughey and Master Distiller Eddie Russell. The Longbranch Ranch will still be available for guests 21 and older to book, with stays beginning March 1, 2023, said the brand representative. Inspired by McConaugheys Kentucky and Texas roots, this rare small-batch Kentucky Bourbon is refined with Texas Mesquite and oak charcoals a unique method that creators believe deepens the flavor and complexity of the whiskey. Is Being Called the "Scariest Movie Ever" a Curse? And we have some news to share regarding the latterthe partnership between Matthew McConaughey and Wild Turkey will end on December 31, 2022, although the fruits of this relationship, Longbranch Bourbon, will continue along its whiskey journey. Terry Bradshaw on taking on Matthew McConaughey in the bourbon arena It got peoples attention, but wasnt a great marketing campaign, Russell admits. In August, Wild Turkey debuted an ad starring McConaughey that served as a tribute to Wild Turkeys master distiller, Jimmy Russell. McConaughey said the vacation packages are a metaphor for what he likes about Longbranch. In the past 18 months, McConaughey has published a memoir, starred in the animated film Sing 2 and even toyed with a gubernatorial run in his home state of Texas. Meet the New Face of Wild Turkey Bourbon: Matthew McConaughey Longbranch Bourbon and Creative Director Matthew Mcconaughey Introduce Whats your favorite drinking destination, and why? Matthew McConaughey Has A Plan To Get A New Generation Loving Bourbon Is he talking to himself? To do that, the distillery used a charcoal filtering process for the first time that involved a bit of mesquite (When I think of Texas, I think of brisket, Russell notes). Wild Turkey has also been a part of several outreach programs. After spending several years as the Creative Director, Matthew McConaugheys role in the company took a sharp turn. Actor Matthew McConaughey has been creative director for Wild Turkey bourbon since 2016. Matthew McConaughey Helps Create Bourbon-Focused Glamping - Forbes But I was never a disciple of the brown spirit until I fell in love with the process of making Longbranch bourbon with Eddie. Feeling deeply connected to the roots and story of the Russell family, Matthew wanted to be more than just the face of a campaign. Is there a vernacular? He was particularly intrigued "by the three-generation family behind the Bourbon and the untold story of a truly iconic American brand.". The journey is part reality, part subconscious, peppered with thoughtful musings, Director Miller Mobley said. A post shared by Matthew McConaughey (@officiallymcconaughey). Every story has three acts. McConaugheys parents met at the University of Kentucky, a mere 15 miles from the Wild Turkey Distillery, while Eddie Russells youngest son, Bruce, now lives in McConaugheys hometown of Austin, Texas. We wanted the location to feel like it was a place he might visit often, his own little clubhouse of sorts, to go have a think and a drink of his favorite bourbon on the planet'. Outside of my immediate life, I really only want to team up with people in what theyre doing and how theyre doing it. ", "I know how much that's done for my own health, mentally, spiritually and physically in my own life. Longbranch, the bourbon brand co-created by actor Matthew McConaughey and Wild Turkey, on Tuesday announced the second chapter in the brands Wonder What If advertising campaign, conceptualized by and starring McConaughey. The resulting product, according to the company, contains flavors of caramel, pear, and hints of citrus. Wild Turkey believes the connections that McConaughey and the Russells have to both the states of Kentucky and Texas were a major inspiration for this collaboration. 1. The sip, the bourbon takes the entrance through the mouth, and then down the back, tells Forbes. Lifes barely long enough to get good at one thing, so be careful what you get good at.. Mesquite And McConaughey: Tasting Notes For Wild Turkey Longbranch - UPROXX This was a time in which many people were seeing to add to their at-home liquor collection. It's free. For each Longbranch Ranch package booked, the brand will match the cost and donate to The Trail Conservancy, a local nonprofit dedicated to protecting Austin's beloved Ann and Roy Butler Hike-and-Bike Trail. We are the only media property reviewing whiskeys and aggregating the scores and reviews of other significant voices in the whiskey world in one place. Matthew McConaughey Whiskey + More Celebrity Liquor Brands I think a connection to natures time is essential. Matthew McConaughey Knows Exactly How He Likes His Bourbon How have your drinking tastes changed over the years? That's Matthew McConaughey's idea of a perfect getaway. I dont have many affiliations outside of my family, God and the Texas Longhorns, he explains, calling in from home via Zoom (and taking a break from PSAs and doing interviews with Dr. Fauci). Matthew McConaughey's Whiskey: Everything to Know About Wild Turkey Bourbon As if all that wasnt enough, McConaughey is a whiskey entrepreneur, something we can appreciate through and through. "It was 13 degrees and my waders got a hole in the waist and. McConaughey is amongst many, many celebrities that have joined the alcohol world, such as Ryan Reynolds, Kendall Jenner, George Clooney, Peyton Manning, and Dwayne Johnson. Our Heritage: Wild Turkey Bourbon history | Wild Turkey For starters, hes an award-winning actor known for his prolific dramatic acting career in movies like Dazed and Confused and Dallas Buyers Club. From there he started expanding his expertise into teaching over at the University of Texas at Austin, is one of the owners of the MLS team Austin FC, is a devoted husband and father, and even a writer. Wild Turkey and Matthew McConaughey End Partnership - Robb Report What were drinking: Longbranch Kentucky Straight Bourbon Whiskey. Why a Heritage Turkey Is the Best Thanksgiving Birdand How to Get One, 9 Stellar West Coast Pinot Noirs to Drink Right Now, The 10 Best Wines to Pair With Steak, From Cabernet to Malbec. Not to mention, McConaughey calls it his cute nickname The Juice.. What Were Buying From the Gigantic Annual Huckberry Summer Sale, This Is Americas Largest City Based on How Much Its Residents Drink. Were peddling bourbon, McConaughey says.