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Then, we used the multi-group analysis to identify the main differences between the two independent samples simultaneously. The main difference that emerged was related to the motivations at the basis of the process of donation. Use of mass media campaigns to change health behaviour 2008;48(2):32131. WASHINGTON, D.C., JULY 18, 2019 Over the course of three weeks, nearly 300,000 generous individuals came together through the American Red Cross Missing Types campaign to donate blood and help save lives. In the era of smart working and e-learning, the realisation and administration of educational videos and e-seminars on blood donation should be worthwhile for converting non-donors into donors and to reinvigorate previous donors. Communication has a substantial impact on attitude (=1.005) and on Propensity to Generate WOM (=0.494) (H4, H5). The camp was organised by the faculty to help the Thalassemia patients. 2013;23(2):7786. Achieving donor repetition and motivation by block leaders among current blood donors. We invite you to participate in the Blood Donation Drive at Nalanda Centre on Sunday 7 May, in conjunction with Buddha Day Observance. J Soc Mark. [6] stated, the factors that affect behaviours among donors and non-donors can vary based on sociodemographic features such as cultural background (age, gender, etc.). ABOVE & BELOW: Donors at the blood drives. Hence, a graphical representation of the model is proposed. Having a large, diverse pool of blood donors ensures that all patients will have access to the blood they need, when they need it. As you can be the receiver of tomorrow. Donate now, donate often. Quantitative and Mixed Methods Approaches. If you received a COVID-19 vaccine, remember the name of the manufacturer, and inform the staff. France JL, France CR, Himawan LK. Transfusion. Next, the results of the collected data from the two questionnaires are shown. psychometrika, 1951; 16.3:297-334. As the blood donation drive host, youre responsible for setting up shop. [32] integrated the TPB with the self-determination theory (SDT) motivational variables proposed by Hagger and Chatzisarantis [33, 34]. LDP designed and collected data for the qualitative study. New York: Freeman; 1997. A lock (LockA locked padlock) or https:// means youve safely connected to the .gov website. Muthn & Muthn. 2012;12:229. Medication List We'll need to know about all prescription and over-the-counter medications you're taking. In particular, the study conducted by Bednall et al. Then, the data analysis was carried out using the SPSS IBM 17.0 and Mplus 7 software packages [75]. The framework can serve as a guide for developing programmes that can be implemented at community, regional, national and international levels. As highlighted by several authors [60,61,62,63], the mixed methods approach combines qualitative and quantitative techniques to provide a more extensive and multifaceted analysis of a phenomenon. PubMed Br J Health Psychol. May 27, 2023 Nepal College of Management (NCM) organized a Blood Donation Campaign at its campus recently. July 30, 2023. World Blood Donor Day 2021 - World Health Organization (WHO) NHS Give Blood created a #Date2Donate series that features social media influencers and celebrities sitting down to donate while discussing topics of interest for their following. Must donate blood! The residual variances are reported in Appendix IV. Moreover, only a few studies have discussed the similarities and differences between donors and non-donors [19]. Cite this article. The two questionnaires were structured in the same way; only three items slightly differ due to the specific status of donors and non-donors. In line with this view, several authors [22, 24, 26,27,28,29] proposed extended and more comprehensive versions of the model to increase its predictive power [21]. California Journal of Health Promotion. Health Mark Q. Fruitful insights for enhancing blood donation awareness are provided. Choosing structural equation modeling computer software: snapshots of LISREL, EQS, AMOS, and Mplus. Thanks in advance for your questions and comments on this Public Health Matters post. The sample of donors is composed of 173 respondents, including 87 males (50.3%) and 86 females (49.7%) who belonged to the 1824 (17.3%), 2534 (38.7%), 3544 (18.5%), 4554 (19.1%), 5564 (5.8%) and over 65 (0.6%) age ranges. 2010;99:69. The campaign aims to increase awareness of the importance of donating blood and plasma and to encourage Americans to create new, regular donation habits. The MAXQDA18 software was adopted to manage and analyse the data, and we followed a rigorous process to reduce any potential research bias. Vasovagal reactions. Sampath SS, Ramsaran VV, Parasram SS, et al. Our findings indicate the role of inhibitors that seem to be the strong barrier for non-donors, even though communication and information could support overcoming them in the long term. Veldhuizen I, Ferguson E, de Kort W, Donders R, Atsma F. Exploring the dynamics of the theory of planned behavior in the context of blood donation: does donation experience make a difference? An investigation into blood intentions among non-donors. I live in South Africa and the state of the facilities here are in a bad way, so I am hoping to get some advice from facility managers in the US, if possible. Subjective Norm does not affect the intention. Coefficient alpha and the internal structure of tests. In particular, the multi-group SEM allows to simultaneously test the same model on multiple independent samples, based on the possession of a specific characteristic (donors, non-donors) [67]. Your US state privacy rights, Therefore, it is crucial to incentivise an increase in the number of citizens who voluntarily decide to contribute to donation, thus overcoming the deficiency of available blood and contributing to community well-being. RapidPass speeds up donor flow. If your community has a local center you can also go the old fashioned route and hang some flyers to cover your bases. 1990;107(2):238. The non-donors propensity to generate WOM is affected by their intention and their importance to Service Quality. Indeed, donation centres need to improve the quality of their services to be more attractive to donors. Vox sanguinis. Dubai Holding - a diversified global investment company with operations in 13 countries - and Dubai Health Authority (DHA) have successfully concluded 'The Perfect Gift is Saving Lives' blood donation campaign securing 770 blood units for Dubai Blood Donation Centre (DBDC). The camp took place in the playground of the school. If you are concerned you have a disease or condition, talk to your doctor. Think of the nations blood supply like the gasoline in a cars fuel tank. BLOOD DONORS AND PARTNERS HELP SAVE LIVES During the campaign, nearly 300,000 generous blood donors signed up to give, with over 40,000 of those appointments generated by new blood donors, an eight percent increase above typical appointment levels. Hence the donation is considered a free, conscious and non-profit activity, carried out by voluntary non-remunerated blood donors (VNRD). Trincomalee branch of the People's Leasing & Finance PLC (PLC), the trusted leader among the Non-Bank Financial Institutions continued to contribute to a "give life" initiative by successfully hosting their annual blood donation campaign for the second time. Anyway, both groups are affected by Communication and Information that influence the Propensity to WOM. While Missing Types successfully achieved its objectives in generating new blood donors, these results could not overcome the difficult issues that affect blood donations from new and recurring donors during the summer months. It is necessary to consider three main factors for studying the intention to donate by using the lens of the TPB: attitudes (overall evaluation of a specific behaviour), subjective norms (beliefs about the importance of others approval), and perceived behavioural control (beliefs about the ability undertake the proposed behaviour). The paper aims to understand the main antecedents related to the blood donation propensity related to both donors and non-donors. There is no replacement for human blood and plasma. Manage your blood drive and appointments in the online drive management system. All blood types are needed to ensure a reliable supply for patients. Ensure Leadership support for your drive. Blood drive ideas - Pinterest Guido G. Aspetti metodologici e operativi del processo di ricerca di marketing. Finally, Inhibitors that represent the unpleasant sensations related to the blood draw and personal fears related to the blood draw (i.e., fainting, fear of the needle, the sight of blood, pain) were not a significant direct predictor of intention in either group. During the analysis, the divergences of subjective interpretation and codification were discussed or reanalysed to solve the conflicting view [77]. They save millions of lives and improve the health and quality of life of many patients every day. Give individuals who are unable to donate other ways that they can help with the drive. An investigation of the correlates of donation intentions among young non-donors. Altruism: a review of recent theory and research. Int J Nonprofit Volunt Sect Mark. Grammy-Winning Singer Tori Kelly Rushed to Hospital After Passing Out (20,5 x 48 inches - 1.8 MB), A guide to establishing a national haemovigilance system, WHO Guidelines on assessing donor suitablility for blood donation, Final Report - Retreat on blood safety, Antigua Guatemala, Guatemala, 18-20 October; 1999, Video: Dr. Carissa F. EtienneGive blood. Guglielmetti Mugion, R., Pasca, M.G., Di Di Pietro, L. et al. An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing. Toward a definition of mixed methods research. A few points to keep in mind: a comfortable waiting area for donors, likely weather conditions on the day and easy access to parking or public transport. This is a moderated site and your comments will be reviewed before they are posted. Independent Oversight and Advisory Committee, Scientific Symposium: Keep the heart of the world beating: perspectives and initiatives to achieve universal access to blood and blood products. In particular, Reid and Wood [9] recognise the TPB as the more appropriate model for investigating blood donation. By Marike Gevers On Saturday, 29 October, 1154 people attended our 1 Day - 10 Malls - 1000 units of blood challenge, and 1011 units were collected. H5: Communication positively influences WOM. It also has an essential, life-saving role in maternal and child care and during the emergency response to man-made and natural disasters. 2) (i.e. The following year the campaign took place in London, Glasgow, Birmingham and its hometown of . The aim is to raise global awareness of the need for safe blood and blood products for transfusion and of the critical contribution voluntary, unpaid blood donors make to national Across the US, over six million people donate blood every year - and what better way to boost that figure than to organize a blood donation drive in your community for InternationalGood Deeds Day on April 10, 2016. For this reason, legal action may be taken against anyone who donates blood for money (Art. Guarnaccia C, Giannone F, Falgares G, Caligaris AO, Sales-Wuillemin E. Differences in social representation of blood donation between donors and non-donors: an empirical study. Few drops of blood can give someone a new life; just like, two Polio drops can give a Polio free life. The campaign was organized in coordination with Hamad Medical Corporation (HMC) Blood Donation Unit. 2012. Transfus Apher Sci. History. An American Red Cross blood drive inGarden City, New York (littleny / Shutterstock.com). Help Us Find More Heroes. Promote the Campaign. | Giving = Living - HHS.gov Spiggle S. Analysis and interpretation of qualitative data in consumer research. 14 June 2022 Mexico City, Mexico Franais Espaol World Blood Donor Day takes place on 14 June each year. J Mixed Methods Res. However, the most recurrent inhibitors that influence the intention to donate blood are fear of needles or fainting, the transmission of infectious diseases, pain when drawing and unpleasant sensations related to the withdrawal (fainting, weakness, nausea) [9, 52]. Saving Lives, Protecting People. (i.e. Transfusion. This global framework for action proposes four broad goals and 20 well-defined strategies to address the main constraints and challenges in achieving 100% voluntary blood donation. Indeed, the sample only includes Italian citizens. How big is big enough? RGM wrote the first draft of the paper, MGP, LDP and MFR commented on subsequent drafts. With our research, we will analyse the two perspectives to identify similarities and differences concentrating on the Italian context. Relax for a few minutes and have a snack. The paper is structured as follows. While the non-donors interviewed are 5 males and 10 females. Increasing the effectiveness of communications to consumers: recommendations based on elaboration likelihood and attitude certainty perspectives. How to Organize Successful Blood Donation Drives All rights reserved. The questionnaire was tested through a pilot survey on a sample of 30 respondents. Propensity to Generate WOM, is namely the propensity to recommend and communicate the value of blood donation to other people. blood donation camp - Times of India Additionally, for the non-donor dataset, reliability and validity were calculated using the same measures. The analysis confirms that the 2 (chi-squared) value is significant with its linked probability value. Similarly, patients with rare diseases rely on medical treatments every day that are only available when people roll up their sleeves and give source plasma. Its crucial to provide an optimal donation experience to promote and incentive blood donation [56, 57]. Organisational behavior and human decision processes. Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. The qualitative step of the research confirms the existence of multiple dimensions affecting the decision to donate for both groups, highlighting the importance to propose more complex model respect to the TPB [14] including further variables as suggested by other authors [9, 25]. For non-donors, the primary aspect that may encourage them to start donation dating is the needs of blood from friends and family members (54%) followed by sensitive companies (21%) (Table 4). Receive the latest updates from the Secretary, Blogs, and News Releases. Qualitative results: the donors cognitive map, Qualitative results: the non-donors cognitive map. Invite your community to take part in a special good deed by organizing a blood donation drive. Regarding the donor dataset, the internal reliability of each factor was calculated by using Cronbachs alpha coefficient [78], and the construct validity Convergent Variance Extracted (AVE) and Composite Reliability (CR). Join HDFC Bank's Blood Donation Drive on 9th December, 2022. In response to calls for action, WHO has provided guidelines, physical standards, training and technical support to improve blood product quality, safety and availability in WHO regions and in countries. Linking to a non-federal website does not constitute an endorsement by CDC or any of its employees of the sponsors or the information and products presented on the website. Summer months are a difficult time to collect blood donations as many people take vacations. We want to emphasise that the same hypotheses were tested for both donors and non-donors. Nothing motivates a donor like an in-person ask for a donation. The invariance between the two samples was tested by using multi-group SEM. NHS Give Blood. All authors contributed to the interpretation of datasets. Every year, on 14 June, countries around the world celebrate World Blood Donor Day. A seven-point Likert scale was adopted to gather responses (1= completely disagree to 7= completely agree). Campaign 2019, Communication material Give blood and keep the world beating. These call for a successful blood donation campaign strategy or technique in blood banks. While some areas of the country have seen improvement, other areas are still struggling to meet the demand. Armitage CJ, Conner M. Efficacy of the theory of planned behaviour: a meta-analytic review. A .gov website belongs to an official government organization in the United States. Thus, the hypothesis of scalar invariance can be accepted. However, due to the many safety protocols put in place during COVID-19, and many places being unable to host blood drives, it has been difficult to maintain an adequate blood supply. When I donate I pay attention to whether medical staff are friendly and qualified, polite treatment and to tangible aspects such as the cleanliness of the facilities). On 13th April, 2022 (Wednesday), Delhi Public School, Chandni Chowk, organised a blood donation camp. Grewal R, Mehta R, Kardes FR. Throughout adopting the mixed-method approach, qualitative and quantitative research was integrated to verify the model on two different groups: donors and non-donors. Moreover, constraining the intercepts between the groups, we observed a small decrease in the CFI: (CFI=.003). WHO [10] states the role of communication is crucial to obtain the first donation and encourage first-time donors to return for repeat donations and generate a positive word of mouth (WOM). BMJ.1997; 314:275. First, the present research was carried out before the COVID-19 pandemic. Indeed, the qualitative analysis shows that the low propensity to donate among non-donors is justified by intimate psychological factors (i.e., needles, infectious diseases, the sight of blood), the physical characteristics that inhibit donation (e.g., low blood pressure and abnormal blood levels), (i.e. Kowalsky JM, France CR, France JL, Whitehouse EA, Himawan LK. Make sure you are well-hydrated. 2007;17:837. Some 65 pints of blood were collected during a blood donation campaign organised by Rotary Club of Bandar Seri Begawan (RCBSB) at OneCity Shopping Centre. Individuals who are 17 years of age in most states (16 with parental consent where allowed by state law), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. Bryman A, Bell E. Business research methods. A few points to keep in mind: a comfortable waiting area for donors, likely weather conditions on the day and easy access to parking or public transport. Section 4 provides a discussion and findings. Vox Sang. Although non-donors cannot be easily converted into donors because they cannot overcome those obstacles [90,91,92], information and communication could sensitise them to blood donation and overcome their limits. The sample comprises 260 respondents, divided into donors (N=173) and non-donors (N=87). 200 Independence Avenue, S.W. In contrast, donatings favourite locations seem to be schools and universities (45%) and ad hoc areas in the city centre (24%). Although they are non-donors, they can generate WOM for blood donation, by becoming vehicles of promotion. Thus, it is crucial to invest resources in improving the service quality of blood centres. An official website of the United States government. "We are planning to collaborate with Raja Isteri Pengiran Anak Saleha (RIPAS) Hospital Blood Donation Centre again in the next three months to do another campaign. Portis M. Service learning that saves lives: blood drives. The retrovirus epidemiology donor study. The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The content analysis revealed that service quality aspects are pivotal for individuals engaged in the blood donation process. Indeed, the model was simultaneously tested on two independent samples of donors and non-donors, and the results are very interesting. Blood Centre | Indian Red Cross Society Note: The NHQ Blood Center is open 24/7 for issue of blood. As stated by the WHO and the International Federation of Red Cross and Red Crescent Societies (IFRC), building a sustainable base of safe blood donors requires a long-term approach, that requires not only the establishment of an effective voluntary blood donor program but also an improved public awareness of the importance of blood donation as a social norm [10]. However, France et al. According to data analysis, firstly, the reliability and validity of the multi-item scales were verified according to the internal consistency (Cronbachs alpha) and the convergent validity through Average Variance Extracted (AVE) and Composite Reliability (CR) [73, 74]. To understand the contribution of communication in fostering the blood donation, the following research hypotheses are formulated: H4: Communication positively influences attitude. In that sense, Charbonneau et al. More specifically, the qualitative results confirm the importance of service quality to repeat and promote the donation [44, 57]. Success Factors The involvement of leadership plays a critical role in the success of any blood donation program. Tashakkori A, & Teddlie C. Mixed Methodology. Although there are many studies about blood donation, the majority of them were carried out in Anglo-Saxon countries [21]. ASSIST's successful Blood Donation Campaign Gazibara T, Kovacevic N, Maric G, Kurtagic I, Nurkovic S, Kisic-Tepavcevic D, Pekmezovic T. Factors associated with positive attitude towards blood donation among medical students. 2013;96:8694. Google Scholar. While, the case of non-donor Attitude, Subjective norm and Perceived Behavioural Control directly influence the intention to donate (for the first time). Build a strong recruitment committee. Rucker DD, Petty RE. In the Italian healthcare sector, blood donation is a complex process in which several public and private stakeholders are involved, including public hospitals, donation associations, private foundations and citizens. However, this study respects ethical issue and policy specifically considering the privacy and professional secret. The information and communication should be clear and detailed regarding the procedures and the safety of the process, guaranteeing safeguard and protections to donors. Browne MW, Cudeck R. Alternative ways of assessing model fit. To predict the intention to donate blood, Williams et al. Contact the following organizations to find a local blood collection site and schedule an appointment: The Red Cross Blood Donor app is another way to find a place to donate and get notified of blood drives in your area. Poster: Safe Blood for All. Transfus Apher Sci. Red Cross Campaign Motivates Nearly 300,000 Blood Donors to Fill Regarding propensity to generate WOM, there are three main predictors: Intention, Service Quality and Communication. Finally, Section 5 provides conclusions, future perspectives and managerial implications. OCass A. Moreover, Abbasi et al. Italian legislation (D.L.vo 24.6.2003, n. 211, attuazione della Direttiva 2001/20/CE) indicates that ethics approval is not required for anonymous interviews/questionnaires. ), Terms and conditions for the use of the site. Moreover, non-donors are also susceptible to Subjective Norm that considers beliefs about whether significant other people approve of and appreciate blood donation behaviour. Reid M, Wood A. HMC launches Ramadan campaign for blood and organ donation at City 34.4:438-455. It began at around 10 am and continued up to 2 pm, with a steady stream of donors . The transfusion centres must guarantee the easy access to the donation centre and the easy-to-find information about places and times. 2016:14.690.